About us

It started the way it does for most people. Scrolling late at night. Saving every cool tattoo. Telling yourself "I'll definitely get one someday." Folders full of ideas. Skin still blank.

What if I hate it in 2 years? What if it looks bad later? What if my body changes?

We saw friends regret their ink. The cover-ups. The $4,000 laser sessions. One friend spent years trying to remove a tattoo he got at 19 — it's still there.

We didn't fear tattoos. We feared being stuck with them forever.